BSOLart
ReModern Minhwa — reinterpreting Korean folk painting tradition through eco-friendly design for stationery, fashion, and everyday life.
About the company
BSOLart is a cultural company that reinterprets the profound meanings of 600-year-old Korean minhwa (folk painting) tradition in a modern context. Through eco-friendly risograph printing and original designs, we promote the value of Korean traditional culture to the global market.
By applying traditional motifs to stationery, fashion, and lifestyle products, BSOLart contributes to the expansion of K-culture. With 50 applied art and design copyrights, international exhibitions, and partnerships with leading cultural institutions, we bridge tradition and modernity through sustainable cultural enterprise.
Company history
Participated in the Seoul Design Festival; Instrument Card Series sold in Avignon, France.
Selected for the Expo 2020 Dubai Pop-up Store and sold products.
Products available at the MMCA Art Shop (National Museum of Modern and Contemporary Art, Korea).
Founded BSOLart Co., Ltd.; products available at DDP Design Store and Grain Seoul; sold at the Korean Traditional Art Exhibition in Paris.
Selected to exhibit at Maison & Objet Paris (Autumn Edition); listed on BIROSO and at Wayuje, Samcheong-dong.
Products available at Shinsegae Duty Free and Maga Art Museum.
Selected for the K-Heritage Product Competition; 56th Korea International Design Award — Special Selection (Fashion Minhwa Wappen) & Bronze Prize (Modern Minhwa Scarf).
Signature lineup
Traditional symbols of protection, fortune, and harmony — reimagined as everyday objects that carry meaning into modern life.
In Korean minhwa, the tiger symbolizes protection against negative energy. This knitted cotton blanket combines a soft, cozy texture with the reassuring presence of the tiger motif.
A silk scarf reinterpreting the tiger, rooster, and pheasant through modern geometric patterns. 56th Korea International Design Award Bronze Prize winner.
Embroidery patches inspired by hwajodo motifs — cats for longevity, swallows and peonies for prosperity. Korea International Design Award Special Selection.
The magpie — a symbol of good news and fortune in Korean culture — reimagined as a lightweight cotton eco bag with eco-friendly OEKO-TEX® certified printing.
Sensorial cards capturing minhwa beauty through risograph printing. Morando, Yeonhwado, and magpie motifs expressed with vivid colors and unique analog textures.
Lotus flowers, mandarin ducks, and kingfishers symbolizing love, harmony, and prosperity — transformed into a textile that wraps not only objects, but heartfelt wishes.
Core values
A balance of minimalism and tradition — art that naturally integrates into everyday life, connecting generations and cultures.
Timeless symbolism of minhwa — traditional wisdom woven into modern life with harmony of artistic value and functionality.
Art that naturally integrates into everyday life — the joy of giving, the delight of receiving, a bridge connecting generations.
Modernized colors and refined patterns — harmony between practicality and artistry through sustainable practices.
Recognition & stockists
From Korea’s leading museums and design stores to Maison & Objet Paris — BSOLart has established a differentiated position in domestic and international design markets.
Products listed at the National Museum of Modern and Contemporary Art, Korea.
Available at Dongdaemun Design Plaza design store in Seoul.
Officially selected for Maison & Objet Paris (Autumn Edition).
56th Korea International Design Award — Special Selection & Bronze Prize.
Creative assets
BSOLart advances traditional minhwa into contemporary design elements through modular pattern development — from Hojakdo tiger-and-magpie motifs to Morando and Yeonhwado reinterpretations.
Wholesale · Distribution
We partner with museums, design stores, duty-free retailers, and global e-commerce platforms — bringing Korean cultural value to audiences worldwide through contemporary design.
Stockists & channels
Product catalogs, wholesale line sheets, and partnership terms are available upon request.
Request wholesale detailsBrand contact
For partnership, wholesale, press, and brand collaboration inquiries, please contact the BSOLart team.
Christine Kang
Global Inquiry Contact
