BSOLart
ReModern Minhwa — reinterpreting Korean folk painting tradition through eco-friendly design for stationery, fashion, and everyday life.
About the company
BSOLart is a cultural company that reinterprets the profound meanings of 600-year-old Korean minhwa (folk painting) tradition in a modern context. Through eco-friendly risograph printing and original designs, we promote the value of Korean traditional culture to the global market.
By applying traditional motifs to stationery, fashion, and lifestyle products, BSOLart contributes to the expansion of K-culture. With 50 applied art and design copyrights, international exhibitions, and partnerships with leading cultural institutions, we bridge tradition and modernity through sustainable cultural enterprise.
Company history
Participated in the Seoul Design Festival; Instrument Card Series sold in Avignon, France.
Selected for the Expo 2020 Dubai Pop-up Store and sold products; 56th Korea International Design Award — Special Selection (Fashion Minhwa Wappen) & Bronze Prize (Modern Minhwa Scarf).
Products were available at the MMCA Art Shop (National Museum of Modern and Contemporary Art, Korea).
Founded BSOLart Co., Ltd.; products were available at DDP Design Store and Grain Seoul; sold at the Korean Traditional Art Exhibition in Paris.
Selected to exhibit at Maison & Objet Paris (Autumn Edition); previously listed on BIROSO and at Wayuje, Samcheong-dong.
Products were available at Shinsegae Duty Free; Maga Art Museum listing.
Selected for the K-Heritage Product Competition; products available at K-Heritage Online Store, Gyeongbokgung Sarang Gift Shop, and Changdeokgung Sarang Gift Shop.
Signature lineup
Traditional symbols of protection, fortune, and harmony — reimagined as everyday objects that carry meaning into modern life.
Inspired by Yeonhwado lotus painting — a quiet place to write your wishes, where 600 years of hope gently bloom into everyday life.
A sensorial card series capturing minhwa beauty through risograph printing. Morando, Yeonhwado, and mandarin ducks expressed with vivid colors and unique analog textures.
A silk scarf reinterpreting the tiger, rooster, and pheasant through modern geometric patterns. 56th Korea International Design Award Bronze Prize winner.
Inspired by Hojakdo, this magpie-pattern handkerchief brings Korean heritage and contemporary aesthetics together — a symbol of hope and good fortune for everyday styling.
The tiger symbolizes courage, dignity, and protection. This embroidery wappen reinterprets those meanings for everyday personal styling.
A finely crafted badge featuring works by Joseon-era artists Kim Hong-do and Shin Yun-bok, recreated with lacquer coating — a fashion accessory and collectible in one.
Core values
A balance of minimalism and tradition — art that naturally integrates into everyday life, connecting generations and cultures.
Timeless symbolism of minhwa — traditional wisdom woven into modern life with harmony of artistic value and functionality.
Art that naturally integrates into everyday life — the joy of giving, the delight of receiving, a bridge connecting generations.
Modernized colors and refined patterns — harmony between practicality and artistry through sustainable practices.
Recognition & stockists
From heritage gift shops and cultural platforms to Maison & Objet Paris — BSOLart continues to share Korean minhwa with audiences at home and abroad.
Products currently available on the K-Heritage Online Store.
Available at Gyeongbokgung and Changdeokgung Sarang Gift Shop.
Officially selected for Maison & Objet Paris (Autumn Edition).
56th Korea International Design Award — Special Selection & Bronze Prize.
Creative assets
BSOLart advances traditional minhwa into contemporary design elements through modular pattern development — from Hojakdo tiger-and-magpie motifs to Morando and Yeonhwado reinterpretations.
Wholesale · Distribution
We partner with heritage gift shops, museums, and cultural retailers — bringing Korean cultural value to audiences worldwide through contemporary design.
Currently available at
Previously stocked at
Product catalogs, wholesale line sheets, and partnership terms are available upon request.
Request wholesale detailsBrand contact
For partnership, wholesale, press, and brand collaboration inquiries, please contact the BSOLart team.
Christine Kang
Global Inquiry Contact
